5 Ways to Optimize Your Facebook Page

There are several lesser-realized features on and around your Facebook page that can be optimized to best reflect your brand.

Let’s break down your page visually into 5 major parts to understand best how to optimize your Facebook page:

#1: Featured Photos

Any photo you upload to your page automatically flies up to the featured photo feed, a row of 5 photos that will change position every time a visitor lands on the page. We’ve seen examples of some brands getting creative with this panel and using it for branding. But because you have to account for the pictures changing order each time the profile is refreshed, you might need to come up with branding imagery that remains consistent no matter what order it’s viewed in.

Because any pictures you upload automatically go into the strip, including wall photos that you upload as part of a status update, the only way to remove photos is to manually delete them from the strip as you see them appear. This will not remove them from your albums, only from the top of your profile. User-uploaded photos will not go into the strip.

It’s worthwhile to consider how you want the strip to appear to your visitors. A collection of random photos of people in the distance may not grab visitors’ attention. Optimizing the photos in the strip and selecting only closeup shots of your employees or your products may give you a new opportunity to engage visiting users.

Let’s look at some examples of interesting uses of the photo strip by brands:
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