6 Google+ Tips for Businesses

Has your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

If Google is sending you the majority of your traffic, doesn’t it make sense to figure out how to help them send you more? Google+ is the answer.

• It’s like Facebook: On Facebook, people can “like” your business. That allows your business’ page updates to have a shot at getting into readers’ timelines. People can do that on Google+ too; it just involves adding your business page to a “circle.” This similarity may help people feel more comfortable trying a new platform.
• But it’s not Facebook: Facebook does weird things with the information on pages. But Google wants the information to be found, so it uses Google+ to impact search results.
• It’s easier for your customers to share your posts than on Facebook: Like Twitter, Google+ has made sharing much more targeted for your customers. If you post something about a new type of bacon you sell, they have the ability to share it with only their friends who are interested in bacon.

Continue Reading