Foursquare Now 10 Million Strong: Has Your Business …Posted on July 11, 2011 by Brian Solis in Social Media
Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn’t the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt and Gowalla. Each equally bring together the real and virtual worlds, unlocking the world around consumers through checkins and supporting gaming mechanics and social effects integrated into the experience. Foursquare has blazed the trail and as a result, it’s rewarded with escalating consumer adoption and engagement.
In July 2011, Foursquare announced that it had surpassed 10 million users. While that number may seem paltry in comparison to Facebook’s recently validated number of 750 million active users, Foursquare’s state is indicative of its potential and also reflective of the future of geo-location networking. Where we are and where we’re going are potentially divergent, but …