Google+ Users Are Spending Just 3.3 Minutes a Month on SitePosted on February 28, 2012 by Bloomberg in Social Media
Google (GOOG)+’s U.S. users averaged just 3.3 minutes on the site in January, down from the previous month and a fraction of the time Facebook (FB)’s members devoted to its service, according to research firm ComScore Inc. (SCOR)
The average amount of time spent on Google Inc.’s social network declined from 4.8 per minutes in December and 5.1 minutes in November, Reston, Virginia-based ComScore found. Facebook’s users, meanwhile, were on its site for about 7 1/2 hours in January, up from about seven in December.
Google unveiled the social-networking service last June, aiming to keep users on its site longer and boost ad revenue. The company said last month that Google+ had topped 90 million members, more than double the amount in October. Still, its user base is dwarfed by Facebook’s 845 million-plus members.