Stop Talking About Yourself

One of the easiest ways to explain social media to newcomers is to liken it to a networking or cocktail party. The behaviors that will make you the life of the party (or a pariah) will have the same effect in social media. And we all know how painful it is to listen to someone at an event just talk about themselves all night long.

I analyzed a number of Twitter accounts and found that as the amount of Tweets containing self-referential remarks increased, the number of followers an account had decreased. Talking about yourself constantly doesn’t make you the hit of an offline cocktail party, nor does it …
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