The Practice Is the RewardPosted on October 14, 2011 by Chris Brogan in Business & Marketing
I just got back from the gym. I’m learning how to do kettlebell cleans and kettlebell presses and other things that are really difficult for me. In doing this, I know that I am getting stronger, but I also know that I am working on precision of movement, and I am also maintaining my commitment to my health. It’s not like I will work out for several months, look down, be appreciative of my body, and then go back to other things. If I want to stay fit, I will continue to practice. I will eat well for the rest of my life, if I want to stay healthy. The practice, as it turns out, is the reward.
The Practice is the Reward
I’m asked quite often, “How do I get more followers on Twitter?” The answer, if people really want to know, is that you be there, be helpful, be more “about” other people than you are yourself. That’s it. That’s the practice. If you practice being there, being helpful, and being all about the other people, you will get more followers. It’s how that happens. The practice is the reward.
How does a company get more loyal buyers instead of simply transactional buyers. Practice being loyal to your existing buyers. Loyalty is a two way street. When it’s not, things fail. How do you get buyers who will choose you over the less expensive brand, because they believe that you are the choice for them?….