What does Google’s social search mean for SEO? We ask the experts.

A few days ago, Google made an announcement we all knew was coming sooner or later – heralding the advent of social search. It was only a matter of time before we saw Google+ getting integrated deeper into Google’s existing products, and seeing more of the social network showing up in our search results was inevitable.

The announcement was quick to make waves, prompting Twitter to speak out against what it felt was an unfair advantage for Google’s own social network over other trusted sites. Google’s response was short and sweet, and of course was made using Google+.

So what is Google’s social search? If you happened to miss the buzz, in a nutshell, you’re going to start seeing several new things in your search results – Google+ profiles and pages, your own personal photos and posts, and most significantly, anything that’s been shared with you on Google+. That means that the people you have consciously sought out and circled on Google+ will have a direct influence on your search results. So for those of you who have been circling away with abandon, now might be a good time to revisit your Google+ contacts.

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